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Smartphones

September 15, 2018

smartphone is a handheld personal computer. It possesses extensive computing capabilities, including high-speed access to the Internet using both Wi-Fi and mobile broadband. Most, if not all, smartphones are also built with support for Bluetooth and satellite navigation. Modern smartphones have a touchscreen color display with a graphical user interface that covers the front surface and enables the user to use a virtual keyboard to type and press onscreen icons. Interaction is mostly done using touch, besides a few physical buttons. Smartphones are typically pocket-sized, with somewhat larger sizes being called phablets; they are generally smaller than tablet computers. Smartphones function using a rechargeable lithium-ion battery.

Smartphones use a mobile operating system and are able to process a variety of software components, known as “apps“. Most basic apps (e.g. event calendar, camera, web browser) come pre-installed with the system, while others are available for download, either for free or charging money to one’s balance, from official sources like the Google Play Store or Apple App Store. One may purchase apps by either adding and using valid credit card account information to the smartphone or by buying a gift card for exclusive use of the balance of the card on its specified app store. Apps, and the operating system itself, can receive bug fixes and gain additional functionality through updates.

Today, smartphones largely fulfil their users’ needs for a microphone (smartphones often have one to four microphones), a digital camera (most smartphones are made with one front-facing and one to three rear-facing integrated digital cameras), a communications device (smartphones can transmit online chate-mailstelephone calls and video chat through the Internet by Wi-Fi as well as mobile broadband; a smartphone uses its camera in video chat, as well as its microphone in video chat and telephone calls), a handheld audio recorder (using the microphone), a satellite navigation system and trip plannerweather forecasting, a media player, a clocknews, a calculator, a web browser, a video game player, a flashlight (smartphones may possess one to two LEDs for illumination and photographic flash needs), a compass (smartphones that contain built-in magnetometers are able to function as a compass), an address book, a note creator, an event calendar, etc. Some apps allow sending and receiving facsimile (fax) over a smartphone, including raster facsimile data generated directly and digitally from document and image file formats. Internal storage of 4, 8, 16, 32, 64, 128, 256 or 512 gigabytes, or removable SD card storage, allows for digital storage of software and personal data (including digital photographs and videos). This is often augmented by cloud storage. Internally, many smartphones contain a vibrator, often used as a method of alerting of a notification or call, and as a way to evoke a more vibrant experience while playing video games. Typical smartphones will include one or more of the following sensorsmagnetometerproximity sensorbarometergyroscope and accelerometer. Since 2010, smartphones have adopted integrated virtual assistants, such as Apple SiriAmazon AlexaGoogle AssistantMicrosoft CortanaBlackBerry Assistant and Samsung BixbyMobile payment is now a feature of most smartphones. Some smartphones have a fingerprint sensor, an iris scanner or face recognition technology as a form of biometric authentication.

In 1999, the Japanese firm NTT DoCoMo released the first smartphones to achieve mass adoption within a country.[1] Smartphones sales started to grow rapidly by the late 2000s. In the third quarter of 2012, one billion smartphones were in use worldwide.[2] Global smartphone sales surpassed the sales figures for feature phones in early 2013.

 

Is Tech Making You More Anxious? 5 Things to Try

September 8, 2018

If you’re reeling from the effects of tech-driven anxiety, there are a number of strategies you can try to lessen its effects:

1. Try anti-anxiety remedies. First, consider taking a natural supplement, like Blue Lotus. This Egyptian herb has been used in Eastern medicine for hundreds of years and is said to promote a calming, sedative effect. It can make your social interactions much easier and put you in a better mood overall.

2. Turn off your notifications. Head to your device’s settings and turn off every notification you can stand to turn off. In an ideal world, you wouldn’t have any such interruptions; you can access your apps individually, on your own terms, to learn new things or check for new messages. This way, your life will be less interrupted, and you’ll feel a better sense of control. You’ll also have more natural exposure to uncertainty.

3. Narrow your exposure to social media. While social media can be beneficial, it’s also a major opportunity for jealous comparisons and other anxiety-inducing behaviors. Instead of cutting it out of your life completely, try to narrow your exposure; for some people, that may mean narrowing the number of people you follow. For others, it may mean deleting half your current platforms.

4. Go on an information diet. You could also go on an “information diet,” a temporary or permanent lifestyle change meant to expose you to less information overall. This requires you to evaluate the quality of each source of information in your life, including apps and websites you frequent, and eliminate the majority of them. Less news and less information may actually make you feel better.

5. Expose yourself to uncertainty. Finally, try to expose yourself to more experiences where the outcome is uncertain. That may mean getting yourself intentionally lost in the woods, or talking to more strangers on your daily commute. It will help you learn to cope with uncertainty in a healthier way.

Because tech tends to reward us for using it, many of these strategies require a significant amount of self-discipline—but they’re worth the effort. Start with one, and gradually make your way to the others. Chances are, you’ll start to feel their positive effects in your life, and you’ll be motivated to continue with the process.

18 STRATEGIES TO MAKE FACEBOOK ADVERTISING LIKE A PRO

September 7, 2018

Social media marketing has become one of the most effective ways for businesses to have success in the digital era. In fact, 95% of adults between the ages of 18 and 34 follow brands on social media. Facebook leads the way in this category. According to Statista, Facebook has 2.2 billion active monthly users.

The sheer volume of users alone makes Facebook a digital marketer’s playground.

When it comes to Facebook advertising, I could speak about a list of done-to-death conventional techniques.

And most are still quite useful.

Below are 18 advanced Facebook advertising techniques you probably did not know about but should most definitely try.

1. USING “PAGES TO WATCH”

Facebook has a pretty great feature called “Pages to Watch.”

It is not something we use for marketing directly, but it can provide some useful insights to assist you in your marketing.

Long story short, you can gather a list of pages you are interested in along with analytics.

Just add pages from brands which are relevant to your industry and have a robust Facebook presence.

This is useful because you can see which posts are the most and least engaging. In turn, you can use this information when deciding what to post on your page.

2. POST IMAGES VIA INSTAGRAM

Here is a sneaky little tactic I stumbled upon.

Instead of posting pictures directly on Facebook, post them via Instagram.

Why?

A study from Buzzsumo found that “pictures posted via Instagram get 23% more engagement.”

And that makes sense, considering the insane level of engagement Instagram receives.

Engagement with brands on Instagram is ten times higher than Facebook, 54 times higher than Pinterest and 84 times higher than Twitter.

In theory, following this simple step can net you nearly a quarter more engagement than merely posting directly on Facebook.

3. FORGET THE HASHTAGS

 

Hashtags are useful in certain situations.

In fact, they are quite beneficial on networks such as Instagram and Twitter.

But not so much on Facebook.

The same study from Buzzsumo found that posts with hashtags received less engagement than posts without.

Not only does this save time, but you will also get more bang for your buck with every piece of content you post.

Think of it as a mini-hack.

4. POST BETWEEN 10 P.M. AND MIDNIGHT LOCAL TIME

I am sure you already know that timing is essential on social media.

Even if you post a masterpiece, it will have only a marginal impact if your audience never actually sees it.

It will get shuffled to the bottom of their feeds.

From my experience, the ideal time to post is between 10 p.m. and midnight local time.

There are 2 main reasons why.

First, there are fewer people posting content, and that means more visibility and less competition.

Second, there are enough people still awake and active on Facebook to make it worth your time.

Stick with this 2-hour window, and you should be great.

5. USING “AUDIENCE INSIGHTS”

The “Audience Insights” feature is perfect for helping me get a detailed snapshot of my audience so I can cater to them more efficiently and create relevant content based on their interests.

And relevancy is essential because it ultimately maximizes your impact and increases your ROI.

You can get information on:

  • Age
  • Gender
  • Lifestyle
  • Education level
  • Job title

But this’s just the tip of the iceberg.

The data you generate from this can spill over into other elements of your overall marketing campaign.

6. WORK VIDEO INTO YOUR CORE STRATEGY

I think we can all agree that videos are huge at the moment.

The exciting thing is that video accounts for only 3% of all content on Facebook.

I found that number to be astonishingly low.

But it also presents a great opportunity.

Posting plenty of high-quality video content lets you grab the low-hanging fruit many of your competitors appear to be missing out on.

This leads me to my next point.

7. DIRECTLY EMBED VIDEOS

Considering YouTube is so vast, your first instinct may be to insert YouTube videos into your posts.

But that is the wrong move.

That is because directly embedded Facebook videos get a lot more engagement than YouTube embedded videos.

Just look at how much the total quantity of interactions from direct embedding dominates the number of those embedded with YouTube.

Keep it in mind moving forward, and your engagement levels will increase considerably.

8. “CROWDSOURCE” YOUR BUSINESS DECISIONS

You are probably familiar with the term “crowdfunding,” where capital is raised with contributions of a large number of people.

You can implement a similar concept to Facebook with “crowdsourcing” key decisions.

Below are some examples:

  • Ask your audience to choose your brand’s new logo
  • Ask which new background to use for your Facebook profile

This is cool because:

  1. a) it lets your audience know you are genuinely interested in their opinions, and
  2. b) it is a natural catalyst for engagement.

The easiest way to crowdsource is to create polls in which people can vote.

9. KEEP POSTS UNDER 150 CHARACTERS IN LENGTH

Less is best regarding Facebook character count.

In fact, I recommend treating it like Twitter—use a max of 150 characters.

Why?

It is simple. Shorter Facebook posts receive far more engagement than longer ones.

Posts with 50 characters or fewer than 50 receive the most interactions, and the number of interactions slowly decreases as more characters are added.

In other words, keep it short and sweet.

10. ADD CALL TO ACTION BUTTONS TO YOUR FACEBOOK ADS

The average advertising click-through rate on Facebook is 0.9%.

But adding a CTA(Call to Action) button can increase your click-through rate by 2.85 times.

Just think of the long-term effect this can have on your campaign.

11. USING “FACEBOOK GROUPS” FOR COMMUNITY BUILDING

Groups are an essential component of brand building.

But one resource I think that many marketers are failing to capitalize on is “Facebook Groups.”

It is a lot like LinkedIn Groups where you create a specific group based around a critical topic of interest (usually your niche).

This is beneficial for several different reasons:

  • It strengthens your relationships
  • It helps you build new ones
  • It makes brand equity
  • It facilitates interaction
  • You can gain valuable intel

12. PIN YOUR MOST EPIC POST

Another very useful feature that I recommend is the option to “pin” posts at the top of your timeline.

By that way, users see your best content once they land on your page.

It is kind of like putting your best foot forward, which hearkens back to the halo effect.

I suggest looking over your timeline and finding the highest quality post that received the most engagement and “pinning” it to the top.

13. A/B TEST YOUR ADS WITH QWAYA

I will not start a long-winded discussion of how much I love A/B testing.

However, that it is your ticket to maximize conversions and for cleaning up any general inefficiencies.

But how can you perform A/B testing on Facebook?

I advise using Qwaya which is a great Facebook ad manager that will help you take things to the next level.

If you are funneling a considerable amount of money into Facebook ads, this tool is a must for sure.

14. USE PLENTY OF “QUESTION” POSTS

You do not have to be a rocket scientist to figure out that “question” posts are ideal for generating interactions.

It is probably because people like to get in on the action and have their voices heard, so I suggest using this quite a bit.

15. STICK WITH ARTICLES BETWEEN 1K AND 3K WORDS

Long-form content plays best on Facebook. Particularly, posts between 1,000 and 3,000 words are ideal.

Nevertheless, you do not want to go any further than 3,000, considering the fact there’s a notable decrease in the number of interactions.

16. UNDERSTAND THE PSYCHOLOGY OF COLOR

According to a study, 90% of all split-second judgments that we make about a product are a result of the product’s color. If you extend this statistic into the realm of advertising, you will quickly realize that the colors you choose for your ads can make or break a campaign. Consider these science-backed observations regarding the consumers’ response to different colors.

  •    Older individuals more heavily favor blue, purple and green. On the other hand, younger people tend to prefer yellow, orange and red.
  •    According to a poll, comparing results from 232 consumers across 22 countries, orange is the most disliked color, with yellow, purple and brown following closely behind.
  •    Red is the most attention-grabbing colors

While you should use this data to improve the visual attraction of your ads, do not forget that these statements are generalizations. “One size fits all,” does not exist and the greatest factor in the success of your chosen color scheme is whether or not it complements what you’re trying to sell.

17. STAND OUT IN THE NEWSFEED

Although you do not want to use creatives which stand out for the sole intention of standing out, there are a number of methods to stand out in the newsfeed. Try to use contrasting colors.  When you create an ad, make sure that whatever colors you use contrast one another because that catches people’s attention. Video ads or gifs can also be used to grab people’s attention because they move. If you convey the marketing message while making it a little flashy, but still on brand, that is great. If you are running an image in the newsfeed and it does not stand out, you are probably going to have trouble because it is going to blend in with everything else.

18. SPARK EMOTION

The next essential thing to remember when you are creating your Facebook ads is that people are emotional creatures, not logical ones.

  • Instead of focusing on logistics and data, focus on emotion.
  • Tell consumers about the benefits they are going to receive.
  • Tell them about how your service or product will change their lives.
  • Find the pain point they’re struggling with, and press on it until they’re willing to pay the money to purchase whatever you are selling.

Another point to keep in mind with regards to sparking emotion is that people relate more actively to human faces than they do to any other image.

CONCLUSION

Having an active social media presence is an effective way to promote your brand at little to no cost. But if you want to take your social media marketing strategy to the next level, you should be running Facebook ads like a pro.

These ads are perfect because Facebook offers tools specific for lead generation.

They are easy to set up as well. Just follow this guide as a reference to steer you in the right direction.

I think Facebook gets overlooked these days sometimes because it has become the old man of social media platforms.

By this I mean there are always newer, hipper networks popping up.

But Facebook is not going anywhere anytime soon.

In fact, it is on track to reach three billion users within the next couple of years. That is pretty insane when you think about it.

By going beyond the basics and diving into deep, you can find some true potential for high-quality leads.

And by following the correct formula, you can cash in on a large number of those leads and convert them into customers.

Source http://www.webzool.com/blog/18-strategies-make-facebook-advertising-like-pro/

19 TIPS FOR NAMING YOUR COMPANY

September 7, 2018

Entrepreneurs worry so much over a number of other details as they get started and then leave one of the most critical aspects as an afterthought which is the brand name.

Naming your startup may seem minor, but it is actually one of the most important and undervalued aspects of your company. This name will be attached to your company image for years to come. Therefore, you need to get it right from the beginning.

The sad truth is that the right name can make all the difference when it comes to propelling a company to success, rather than just slogging on.

Names are quite powerful. Each one has a distinct difference. So, get the name right, and you get branding as a by-product of your advertising.

Below are 19 valuable tips to consider when determining a business name:

  1. START WITH YOUR BRAND PROMISE

It is essential to know what your brand stands for before you pick your name. Your brand promise is not what your product or service does. It is the more profound emotional connection it should have with your users. It is the way your brand should make your customers feel.

2. KEEP IT SHORT

The name of your company should roll off the tongue.

People should not have to take a breath midway through saying your brand name out loud. Just think about some of the worldwide dominating brands such as Nike, Apple, Walmart.

Your business should not sound like a sentence. Sure, in some instances, two words might be appropriate.

But most importantly, bear in mind that keeping the name short will make it easier for customers to remember it, which will help you a lot with your marketing campaigns.

3. MAKE SURE IT IS EASY TO SPELL

Put yourself into the shoes of consumers.

Let’s says they hear your company name somewhere. Whether it is on TV, the radio, or in a conversation. Next, they search for it online, but cannot find you because they do not know the spelling because it is too complicated.

Stick with names which are spelled exactly the same as how they sound.

Even if they see your oddly spelled company name written somewhere, they may forget how to spell it when they look for it.

Do not do anything weird, like using the number 8 to replace the “ate” sound or use the letter “Z” in a place where you should have an “S.”

4. BE EVOCATIVE, NOT DESCRIPTIVE

Descriptive names like YouSendIt are fine, especially when you are first starting out. While a descriptive name can help your product get discovered in search marketing, ultimately, such a name will probably limit your business. If you have taken over the world-sized ambitions, follow the Apple model. In a world of Microsoft and IBM, Apple’s more abstract name allowed them to move from computers to phones and music players without consumers balking. It has brand extensibility. But Apple is not just a random name plucked from the dictionary. It evokes important symbols of human development. It is the fruit of the tree of knowledge in the Bible and the object that fell on Isaac Newton’s head, inspiring the theory of gravity.  And it had personal significance for Steve Jobs from his days living on an apple orchard commune.

5. USE A REAL WORD

It will be tempting, when faced with the difficulty of securing URLs and trademarks, to make your life easy by making up or misspelling a word. My advice is, do not do it. You are just making things harder for your potential customers to pronounce it, spell it and remember it.

In general, people prefer the familiar. By taking familiar words and applying them in unconventional ways, a name will stand out.

6. CONSIDER THE CONTEXT

Company names are like baby names. When it is still in the womb, tell people a name you are considering, and they may have an emotional reaction based on their own experience: “I had a horrible boss named Alex.” But add context in the form of an adorable, tiny human being: “Oh, he looks like Alex.”

It is the same with your company name. Even when you are at the stage of presenting options to the other decision-makers, do not just show naked words.  Put the name in context. Design a logo and mock it up on business letterhead or a web page. Seeing the name in action makes it easier to envision.

A great example is Square. The word hardly suggests forward thinking on its own. But in the context of a nice, square-shaped gadget that has changed how small businesses accept payment, it is perfect.

7. MAKE IT CATCHY

Your company name needs to resonate with consumers. It should not be forgettable.

Even though you are in the early stages of your startup, you should always be looking towards the future and thinking about potential marketing campaigns.

How will this brand name fit with your campaigns? Will it be easy to come up with a company slogan that flows well with the name?

You cannot pre-determine whether something will be catchy or not, and there is not a tool that can help you with this. Yet you can still figure it out based on your gut feeling and feedback of others.

8. CHECK THE DOMAIN NAME

So you think you are ready to settle on a name.

Next, use an online tool, such as GoDaddy to see if the domain is available:

Businesses often make this mistake. A company settles on a name, but someone already has the .com domain. But instead of trying to purchase it, they decide to use another extension, such as “.biz,” “.net,” or “.org.”

Doing that is not recommended. Consumers have grown accustomed to associating “.com” domains with established and credible businesses.

But that also does not mean you should make your domain different from the name of your startup to secure a .com domain.

I suggest that if your domain name is taken and you cannot purchase it, try to find a different name for your company.

9. KEEP YOUR LOGO IN MIND

Your business name will be tied to all your marketing steps. So, keep your logo design in mind as well.

Different color schemes can impact sales. That is because visuals are processed faster than words.  Consumers will remember a name if the logo is memorable.

Think about McDonald’s “M” golden arches which are iconic.

How will your company name translate to your logo and will it be recognizable? Ask yourself this when coming up with a name.

10. BE ORIGINAL

If you want your brand to be unique, your name needs to be memorable and stand out from the crowd.

Do your best to avoid common names such as “Ben’s Repair.”

How many repairs out there do you think have that name? I can bet that there is more than just a handful.

You want your name to stand on its own, without any confusion or association with other companies.

11. RESEARCH SOCIAL MEDIA PROFILES

This is similar to the domain name search.

You want your branding to be consistent across all your marketing channels. See if specific social media handles are taken.

Having different social media handles on each platform will confuse your customers. It will complicate your efforts to build brand awareness for your new business.

If your name is available on all social media platforms except for one, reach out to the user and see whether you can buy it from them, or consider coming up with a new name.

12. DO TRADEMARK RESEARCH

You do not want someone else to be able to steal your name.

Search USPTO.gov to see whether you can trademark it.

This website provides the information and resources you need to know about existing trademarks and the application process for your trademark.

13. TAKE ADVANTAGE OF BRAINSTORMING TOOLS

If you are stuck on a name, you can use technology to get help.

Use tools such as NameMesh, Namium or Shopify to come up with a unique domain name based on specific themes. These business name generators help you come up with ideas while checking for domain availability at the same time.

14. ASK FOR FEEDBACK

You do not have to struggle alone naming your company.

Sure, you can come up with some ideas and ultimately have the final say. But if you have got partners or a team, make it a group discussion and write down your ideas. Then, narrow the list down to 5 or 10 names.

Then reach out to your family and friends. See what they think. If one name by far stands out from the crowd based on that feedback, you should consider it more than the others.

15. HAVE A THICK SKIN 

Some people will hate the name you choose. There will always be a loud minority of haters. You have to accept their right to criticize. Plus, you can still be amused by the inevitable charge of obscenity.

16. IT IS NOT A DEMOCRACY

Choosing a brand name is not a democratic process. With no harsh rules for success, names will always be subjective. Getting a consensus will be hard, so keep your creative and approval teams as small as possible. But once you have picked your name, get everyone on board.

17. DO NOT REBRAND UNLESS YOU HAVE TO 

If you are choosing your first name, this is one last warning to get it right the first time. If you are thinking of re-naming your company, think hard. Re-naming is a messy and expensive process. Some of your customers will not like it, which is understandable as name changes are for the company’s benefit, not for the customer’s. Even if you are thinking about changing your logo, you should challenge yourself to prove that it is necessary.

18. DO NOT DRIVE YOURSELF CRAZY

Picking a name is essential. But do not let it consume your life.

It should not turn into a 6-month project. If you take time for working things out, you will be just fine.

Will the name be perfect? Maybe not. But what is?

Do not keep second-guessing yourself. Go with it if you are sure about the followings:

  •    all the pieces line up
  •    the domain is available
  •    the feedback is good
  •    nobody has the social media handles
  •    you can trademark it.

19. MAKE SURE YOU ARE HAPPY WITH IT

The name of your business will be something you hear, write, say, and think about all the time.

If you do not like the name, do not use it. This startup is your baby. You would not name your baby something you do not like, right?

The same concept applies here. Otherwise, you will regret it, and that could impact your behavior and the way you run the business moving forward.

CONCLUSION

What is in the brand name? More than you think.

The name of your company will be your new identity. Do not approach this task haphazardly.

Whether you are struggling to come up with a name or you, have a name in mind, but you’re unsure how to proceed, use this guide to help you finalize the decision.

It is better to take the time and be sure of it now as opposed to trying to rename your business in the future.

Source http://www.webzool.com/blog/19-tips-naming-company/

10 WAYS HOW EXPLAINER VIDEOS CAN BOOST SALES

September 7, 2018

The objective of every business is to sell more. In the competitive business environment, many small and large business owners are continually facing a common dilemma – to improve their business sales. Their usual step to this is to spend more for AdWords, or they’re spending more time performing SEO, in their attempt to increase website traffic for their business.

However, there is a new and perfect sales strategy which will allow you to increase your business sales. So then, a well-placed explainer video might be worth considering if increasing conversions and sales is on your to-do list.

Here are 10 ways how explainer videos can increase your sales:

1. ENGAGES THE VIEWER

There is a philosophy that the audience should be involved in the sales process. Engagement measures the extent to which a viewer has a meaningful brand experience. An explainer video engages the client immediately. Studies show if a customer isn’t interested within eight seconds, they’ll navigate away from the page. While customers may be disinterested in a great deal of dull text, animated explainer videos captivate customers.

2. EASY TO UNDERSTAND

Text can be interpreted in many ways which means that your audience may miss your main selling points. However, you tell a story there’s no confusion because videos tend to create less clutter than straight copy and stagnant photos. An explainer video will take the guesswork out of explaining what is you are offering.

3. EXPLAINER VIDEOS ARE THE NEW USER MANUALS

Text can easily be misread and misunderstood. But an explainer video only can replace your boring text manual and a talkative salesperson.

Explainer video provides its audience with a clear and meaningful idea of your business and website. It is equivalent of a face-to-face business demonstration. In a simple sentence, we can tell ‘Explainer videos are your next sales team.’

4. MAKE YOUR SALES PITCH MEMORABLE

Explainer videos can be used for sales inducting, presentations and training staff, or even as components for educational slideshows, to live up all the information you are conveying to potential customers or imparting to your pupils and students.

Imagine, when a dreaded PowerPoint comes out in a sales meet (Death by PowerPoint) if a 60-second explainer video that gets your message over in a fun and engaging way. It will leave your prospects wanting more and understand what your product or service is all about. So you do not only get the online benefits but also maximize usage by using in sales meetings.

5. GENERATES HIGH TRAFFIC

Explainer videos engage your viewers and urge them to remain on your website for a longer. Explainer video helps minimize visitors’ confusion and answers questions they have about your company. Also, explainer video has the power to keep your web traffic on your site for longer and reduce bounce rates (i.e., the rate at which users move away from your site).

Once viewers finish watching the video, they’re more likely to take the next step. This is why it is essential that your explainer videos offer up what the next step is, such as buying from you, registering for your e-newsletter, or picking up the phone to give you a call.

6. UP THE INTEREST LEVEL IN YOUR SERVICE OR PRODUCT

Explainer videos tell your viewer, why you love selling the service or products, what is your passion or your drive for selling the product. Also, explainer video tells them why people want or need your item or service to up their interest level.

All else, explainer videos are perfect for creating interest and being shared. They’re evergreen and go on and on being viewed and converting leads into sales consistently.

7. EXPLAINER VIDEOS ARE SHAREABLE

The great thing about explainer videos is that because they’re often entertaining and engaging people share them too. This means that people start spreading your content via a platform such as Facebook, Twitter, and YouTube. When a viewer shares your explainer video, it increases your chances of making another sale.

8. RELATES TO YOUR CUSTOMER

Explainer videos answer the viewers main query “Why Should I buy this?“ with a relatable storyline. Displaying your product/service benefits with a real-life situation or a story in a video can be powerful. Because when consumers can relate to the service or product being offered, they can see a real need or want for buying it.

9. IT IS AN ELEVATOR PITCH

An elevator pitch is a short, 35-60 second introduction to your company that focuses on the value you offer to the viewer. According to a research, if you simulate the auditory and visual senses, you increase your viewers understanding of your pitch by 75%.

You can use your pitch to accomplish three critical tasks such as Raising Money, Building Trust, Acquiring Customers. However, many sales interactions occur in the virtual environment, so making your elevator pitch a video is a key to standing out from the crowd, sharing more information in a shorter period, and snagging those critical initial customers.

10. Adds Personality to your Business

The old phrase that ‘People Buy from People’ is still correct.  Customers will buy from the company that they like more. Using an explainer video allows customers to see not only products but also personalities.

In online businesses, mainly, demand because of the lack of a face behind the website can put people off. An explainer video can reflect your personality and make web visitors feel they have not come to a virtual equivalent of an empty shop.

Source http://www.webzool.com/blog/10-ways-explainer-videos-can-boost-sales/

HOW TO LAUNCH YOUR FIRST EMAIL MARKETING CAMPAIGN?

September 7, 2018

Email is not going anywhere. There are 3.8 billion global email users, and that number is expected to grow to 4.1 billion by 2021. What is more, this communication channel is supremely popular: People check their emails multiple times a day, and when you are trying to market your company, you can get your name into thousands of inboxes just by launching an email marketing campaign.

Email marketing works 40 times better at getting customers than Facebook and Twitter, and compared to social media it offers 17% higher conversion. The secret to success is making every single email count. Email not only converts better than the most popular social media platforms but also people spend up to 17% more when they make a purchase.

The cost? Email marketing is also super-affordable, which makes it great for small businesses. And this means that, even if a campaign bombs, the marketer is not in trouble. In comparison, given their high spend, failed advertising campaigns using direct mail, print advertising, radio and TV can be disastrous.

But just sending an email message promoting your business is not enough. Consumers are inundated with a ton of promotional emails every day, and most get deleted without ever being read. That is why you need to make sure your emails will stand out through the noise.

So, where do you start and what can you do to be successful with your first email campaign? Let’s jump into it: Here is how to launch your first email marketing campaign and boost engagement for your company and its sales.

BUILD YOUR EMAIL LIST

To have a successful email marketing campaign, you will need people to email. That is why you have to build up your email list to be a money maker for your business. Having an email list enables you to have a lot of qualified leads at your fingertips, and you can email them any time you want to promote your company. But how do you get people signed up?

Using a nonintrusive, exit-intent popup on your site is a great, attention-grabbing tactic to get more email subscribers. Offering an incentive in your pop-up will convince users to hit that subscribe button, so consider offering a discount or another freebie in exchange for a prospective customer’s email address. Building a substantial email list is the backbone of any successful email campaign.

CHOOSE AN EMAIL MARKETING SERVICE PROVIDER

Once you have built up your email list and gotten tons of users ready for you to send a message, it is time to get your email campaign in motion. Using Gmail or Outlook is strongly discouraged for sending bulk emails. That is why you need to choose an email marketing service provider. Some great options are Constant Contact, MailChimp or ConvertKit.

By using an email service provider, you will get many benefits, including the ability to send bulk emails and manage your email database, campaign-management services, and customizable email templates. You will also be able to ensure you are compliant with CAN-SPAM laws.

DEFINE THE GOAL OF YOUR CAMPAIGN

Before you send out any emails, you should figure out why you are sending out the emails in the first place. Not defining a focus for your email marketing campaign will make that campaign appear all over the place, and confuse readers. So what is the goal of your campaign? Typical goals include:

  •    Promoting products or announcing a sale
  •    Educating users about your product/niche
  •    Increasing engagement on your blog/social media
  •    Upselling customers

Pinkberry’s goal with the following email campaign was to target its “inactive” users with a surprise incentive to return:

Remember: Not only you must decide “why?” but also “whom?” Will you be sending this campaign to consumers who have already purchased, users who have never bought or everyone on your email list? How you design your emails depends on what you want from your campaign, so determine your goal and plan your campaign around it.

CRAFT YOUR EMAIL

After you decide what type of email marketing campaign you are gonna launch, start crafting the email. The first tip is to produce a catchy subject line that will grab attention and make people want to open your email. You can use a free tool like CoSchedule’s Email Subject Line Tester to see whether your subject line makes the grade or not.

Other tips which will get your emails opened include personalizing them to each user; people will pay closer attention if you say their name. Designing an eye-catching email with a good mixture of images and text is also essential. Design experts usually recommend that emails employ a 60/40 text-to-image ratio.

Finally, when writing a copy for your email campaign, keep it snappy and short and show some personality because you want to get your point across without boring the readers by making them scroll through a long email to find out what you are talking about. You should focus on content which shows readers how they will benefit, instead of just telling them how great you are.

Now you are ready to launch your first email marketing campaign. Do not forget that once you hit “send,” you can start to measure your results, like your open rate and your number of orders or registrations, for example. When you measure your results, you will be able to see what’s working and what is not; and the next time you send out a campaign, you will get even better results than the first time around.

Source http://www.webzool.com/blog/launch-first-email-marketing-campaign/

24 KEY CHARACTERISTICS YOUR FACEBOOK AD IMAGES SHOULD HAVE

September 7, 2018

When it comes to the creative aspect of your Facebook ad images, it is important to note that it does not necessarily need to be all about the offer. Make sure your creative reflects the marketing message that is in your copy.

Visuals such as images and videos are what grab our attention while swiping and scrolling through our News Feed. Reaching people on Facebook means being able to communicate visually, and to do so quickly. Facebook favors visual content over written content because time has proven that visuals are what users want to see. Plus, visuals are more easily remembered, and they are far more likely to be shared.

Ads grab your attention with bright, complementary colors and an artfully eye-catching arrangement of your products.

Moreover, your ads and images must be relevant to the audience viewing them. If your ads do not resonate with your audience, there is little chance they will take a 2nd look at your ad, let alone engage with it. Irrelevant ads are a complete waste of money and time. Tell your audience why they must engage with your ad. What value are they going receive and what makes your offer better than the rest? Your value proposition is the “why” behind the action you request.

In addition to that, including a clear and relevant CTA (call to action) in each ad in order to motivate your audience is also necessary. You cannot blame them for not taking action if you do not ask them to do so. Make sure you make it direct, clear and, if possible, include a sense of urgency by using words like, “buy now,” or, “shop today and save 25%.”

There is a lot of thought that goes into this process, and there are a number of important things to think about whenever you are working on your creatives. We have gathered 25 essential characteristics that Facebook ad images should have.

1. SHOW PEOPLE USING YOUR PRODUCT

Your ad should look like it belongs in someone’s news feed. If your audience is used to seeing updates from friends and family, make sure your ad does not alienate them before they have a chance to see what it is you are offering. Show people using your product rather than merely displaying your product by itself.

2. CREATE DIFFERENT FACEBOOK AD IMAGES FOR DIFFERENT PERSONAS

If you have not created buyer personas, start there. If you have, make sure to create separate Facebook ad images for each of your different personas. Personas will definitely help you to understand exactly who it is you are trying to reach and how to do so most effectively.

3. USE TARGETING TO NARROW YOUR AUDIENCE

This can seem out of place when talking about images, but listen up: You have defined a clear target for your audience (or at least you should have). Now it is time to create imagery that is ideally suited to that target. One-size-fits-all does not exist in Facebook advertising. Custom targets call for custom Facebook ad images.

4. USE IMAGES OF FACES

 

Facebook will tell you itself that ads with faces in them receive a lot more engagement. That is also true for Instagram, and almost anywhere we post images. We seem to relate more with ads when we can see people’s faces. It is where most of us look when we first meet a person, and it helps us to connect with them straight away. It does the same for Facebook ad images.

5. URGENCY

As a general trend, people tend to hate missing out. This instinctive loss dislike helps us to take advantage of opportunities in our surrounds, but it also gives us an uncomfortable feeling when we might be missing out. Setting a deadline on your offer and even including the words “limited-time offer” can help those sitting on the fence to make decisions.

6. KEEP YOUR FACEBOOK AD IMAGE FREE OF EXCESSIVE TEXT

Facebook used to suggest advertisers include less than 20 percent text overlay on their images. Their updated recommendations advise against using any text overlays at all or using as little as possible to get your point across.

While some advertisers do not need text overlays to reach their audience, many find it more useful to include at least a short message. We recommend including a small amount of text and using Facebook’s tool to test whether or not your image will be approved, penalized, or disapproved. Just upload your finished media file, and Facebook will give you a level of approval based on its guidelines.

7. MAKE YOUR MESSAGE THE FOCUS

There should be an especially important part of your image that communicates your message, and you should make sure to crop tightly around that part of the image to ensure your audience sees it.

Ask yourself, “Without reading any copy, would you understand what this image is advertising?”

8. INCLUDE SOCIAL PROOF

Social proof means using real-life testimonials, and including these in your ads can be very powerful. Use well-crafted customer testimonials—gleaned from blog post comments, tweets, reviews, and Facebook posts—to create compelling and unique ads which show what real people think of your product.

9. ONLY USE HIGH-RESOLUTION IMAGES

Nothing looks worse than a low-quality picture in your ads. For this reason, make sure to use the highest quality images possible to help your ads seem their best.

10. SIMPLER IS BETTER

Think about how fast users are scrolling through their news feeds. Then think about how long time do you have to communicate your message. Therefore, the simpler the image, the faster you can get your point across. Do not miss out on opportunities by making your audience think too hard about your picture.

11. EFFECTIVE FACEBOOK AD IMAGES DISPLAY BENEFIT

Remember the fundamentals of effective Facebook ad mentioned above? This is a critical point, and it applies to the image as well. As your image is the first thing your audience will see, it must display the benefit quickly and precisely.

12. KEEP YOUR COPY AND GRAPHICS CONSISTENT

That’s a problem we see all the time. You would be surprised how many Facebook ad images have nothing to do with their copy and vice versa. You are trying to create a cohesive ad that influences your audience to take action, so make sure that there is not any disconnect between what they are seeing and what they are reading.

13. LIMIT YOUR ADS TO ONE CTA

This can sound confusing, but let’s tie this back to the introduction section above. A call to action is necessary, but using more than one in a single ad can be confusing. Do not offer a free e-book to download and ask your audience to “shop now.” Choose the appropriate call to action when constructing your ads as well.

14. PEOPLE LOVE FREE STUFF

People quickly take notice of the word “FREE” in any advertising. We love the idea of getting something for nothing, so use it in your ad imagery as much as you can. Do not worry about giving your product away for free though! Something as easy as including a FREE download, a FREE consultation, or FREE shipping could be enough to improve the engagement rates of your ads dramatically.

15. USE NUMBERS TO GET YOUR POINT ACROSS

Most of us are conditioned to pay attention to numbers in ads to help them understand its value more instantly. Make sure to use any number that helps support your ad’s benefit such as: “3 for 1” or “10% off!”

16. USE A SCROLL TEST

When you are coming up with ad creative, make sure to see what competitors are doing well and what you want to avoid. Try a “scroll test.” Scan your feed to see what ads make you want to stop and look. Note the reasons you stopped on each and try to replicate their success in your images.

17. TEST A VARIETY OF COPY

The copy in your ads may be letting down otherwise stellar Facebook ad images. Be sure your copy resonates with your audience by testing various versions before you change your images. That is especially true for the text overlays, as it is the copy which people react to first. Try running several variants simultaneously (A/B or split testing) and devote your budget to the most successful one.

18. TRY USING MULTIPLE IMAGES

In some instances, the use of multiple images can improve the efficiency of your ads. This is especially true of e-commerce ads where various products can be tastefully grouped to create a compelling Facebook ad image.

19. IMMEDIATELY DISCERNABLE MARKETING MESSAGE

While an outstanding image may capture someone’s attention, a compelling ad image must also get your marketing message across instantly. There should be zero time between catching someone’s eye and their understanding of what your ad is presenting.

20. USE COMPLEMENTARY/CONTRASTING COLORS

Try using contrasting or complementary colors to get people’s attention when crafting your Facebook ads.  Using 2-3 complementary colors will help your ad stand out. You can also want to shock someone into looking at your ad by using deeply contrasting colors. Remember, the whole point is to get attention. That is said, once you have it, you only have a short time to get your marketing message across. Make the most of your attention-grabbing colors by using text overlays, an image, and copy that keep people hooked.

21. STICK TO 1-2 FONTS

Too many fonts can make an ad image feel confusing, hard to read at a glance and overwhelming. Viewers tend to shy away from things that make them feel uncomfortable, even if they cannot pinpoint exactly what is causing them to feel that way. Stick to a single font or add a complementary secondary font.

22. APPEAL TO BOTH RATIONAL AND EMOTIONAL JUDGMENT

Most of us use the mix of our rational and emotional judgment to make decisions. That said, your Facebook ad images should appeal to both sides to be most effective. Let’s look at an example.

An ad for an e-commerce shoe store can advertise, “countless winter styles to look your best on any time,” to appeal to their audience’s emotional side while including, “plus quality and prices which will make you a certified Smart Shopper” to appeal to their rational side.

23. EMPLOY THE PSYCHOLOGY OF COLOR

Most top creatives understand the physiological stimulus generated by each color. Different colors create specific feelings when we see them. Also, particular demographics tend to appreciate specific colors. You can reach your audience more profoundly by using the colors they prefer to look at. While this isn’t a foolproof plan, the concept is backed by plenty of studies and is worth testing in your images.

24. LOCATION-SPECIFIC GRAPHICS

This tip is extraordinarily powerful for local businesses. When people see places they know in Facebook ad images, they’re far more likely to connect with them. Therefore, showcase your area in your local ads and help viewers to take notice of your local business. Location-specific pictures can also be helpful when porting travel or destination-based products.

CONCLUSION

Designing incredible Facebook ads is not as complicated as you might have thought. While it’ll take months, possibly even years, of tweaking and testing before you have a fully optimized campaign, you will find the effort worth it. By implementing these simple techniques, you will see your Facebook campaigns and, by extension, your business, flourish.

Source http://www.webzool.com/blog/24-key-characteristics-facebook-ad-images/

Custom Wood Furniture – Los Angeles – Orange County

September 5, 2018

Are you looking for craftsmanship, quality, detail, uniqueness? UfmDesigns provides Los Angeles, all of California and the United States with high-end custom furniture. We practice in all types of Custom Wood Furniture work. We have worked with many stores, architects, designers, and homes of every state. UfmDesigns is attentive to detail and understands the unique quality of every home and business.

Custom wood furniture can anticipate a lot of things. At UfmDesigns, it says we perform it easy to get precisely what you want. If our wide variety of stocked options for a particular product aren’t your style or don’t fit your area, that’s where custom comes in. No space is too tricky to solve with the help of custom furniture. Our direct relationships with American manufacturers make customizing affordable, simple, and quick.

Please visit our site and let us help you with your design plans. We Do Not outsource our business, we work quickly, efficiently, and with skill in the world of Custom Wood Furniture.

One of the top features we aim to present our clients with is a unique range of custom furniture, varying in materials, sizes, and finishes, all in addition to the ready-to-ship items that we have previously hand-made and ready to go (all unique in their own right of course). When you are holding of re-decorating or re-designing, uniqueness is one of the top conditions we hear asked from our clients and from the interior designers who partner with UfmDesigns. With ready furniture from large cable stores (like a Pottery Barn or West Elm), they produce more than one item of the same design which although the parts can be alluring, they leave little to the (unique) imagination.

Along with thoughtful design, quality is also a top priority at Rotsen Furniture. Custom Furniture is only able to stay sound for years to come if the variety of the stuff is taken into the story from the start. We only use real, authentic wood (that we source ourselves from places like California and Brazil) and never skimp by using imitation product or anything of lesser quality like laminate or plywood.

To get a real idea of our process and for a closer look inside the UfmDesigns to see how three of our custom furniture pieces are built.

Custom Cabinets & Bookcases
Design your space solution to fit your requirements and space, large or small perfectly. Four of our most simple bookcase and storage collections are open with custom choices. Pick the materials, dimensions and your perfect mix of inserts: cabinets, drawers, shelving and more (ahem, wine racks).

Custom Upholstery
Upholstery is our umbrella name for any item of furniture you want to cozy up to (think sectionals, sofas, ottomans, chairs, beds, and benches and stools). When you fall in love with a beautiful sofa or get your dream bed, you can take from the stocked fabrics or customize any upholstered piece with any other material, and any leather piece in any of our leathers. Once you agree into a particular product, you can easily see how it will look in your selection of fabric or leather by clicking your desired color swatch, which drapes your choice over the item. Give the device a try on any of those custom furniture sofas and sectionals, for instance.

Custom Tables & Desks
Offered in an exceptional selection of materials and styles, our custom dining tables, desks, end tables and outdoor tables are made to your dimensions to the correct inch. Select your depth, width, and height to produce just the size you want then pick from a full type of wood, stone or glass top options.

Table diameters start as small as seven inches and can go all the way up to 120 inches, depending on your overall table dimensions. See all custom by-the-inch table choices.

Custom Rugs
Customize a rug to match your individual space. Most of our mats can be made-to-order in the length and width that’s just right for your room. Round and rectangular sizes are both available for customization. As long as your rug length is greater than or equal to your coveted width, you are good to go!

Custom Mirrors
Create a mirror that shows your style. Pick a finish, size, and shape in leaning or wall-hanging designs from our four most popular collections.

We understand your home and furniture should be an extension of your lifestyle, so why pay when you can get exactly what you need? Search online tools or stop into any UfmDesigns store to chat with a Design Associate about how to shop for your custom furniture.

 

Source http://www.ufmdesigns.com/custom-wood-furniture-los-angeles-orange-county/

WHAT SHOULD YOU KNOW ABOUT IPHONE BATTERY REPLACEMENT

September 5, 2018

Apple recently confirmed that it slows the production of some iPhones because their older batteries are weak to correctly power devices raises a lot of problems for iPhone owners. Should they pay to get their batteries restored? If so, what is the best way to do it? Learn more about iPhone Battery Replacement in this article.

 

Whatever the fact, many iPhone owners are confused. Several have filed claims alleging that Apple (AAPL, -0.68%) beat them by failing to disclose that it would slow phones—all in a dishonest attempt to get them to buy newer iPhones.

 

Apple has apologized for how it’s delivered to the public about Batterygate, and denied that it would “do anything to deliberately shorten the life of any Apple product, or diminish the user action to drive consumer upgrades.”

 

To make friends with customers, the corporation also reduced the price of restoring out-of-warranty iPhone batteries to $29 from $79.

The whole topic is frustrating for many iPhone owners. Here’s our example of what you should know.

 

WHY DOES APPLE SLOW DOWN IPHONE PERFORMANCE?

 

It’s all about the batteries. Apple announced that the lithium-ion batteries that power the iPhones decrease over time, causing smartphones to quickly turn off despite giving that their batteries still have some charge left in them. For instance, an iPhone battery with a 20% charge waiting may be weak to power the machine (especially if it has multiple apps running simultaneously). Alternatively, it may shut down.

As Fortune’s Jeff Roberts especially experienced in Dec. 2016, having an iPhone abruptly shut down can be significant pain, mainly when using mobile mapping apps to drive in different city streets. For the record: Cold weather also briefly weakens iPhone batteries.

To deal with the difficulty, Apple published last year an update to its iOS software to fix the issue of iPhones suddenly turning off. The update slowed the overall appearance of iPhone so as not to overload its battery. In other information, you end up trading performance for security. iPhone Battery Replacement is easy with Rocketfix.

 

HOW TO REVIEW IF YOUR IPHONE BATTERY MAY NEED REPAIRING OR REPLACING

 

  1. Go to Settings > Battery
  2. Tap on Battery Health
  3. You will see what the ‘maximum capacity’ of you battery is – this is a test of your battery position relative to when the battery was brand-new. `The lower your iPhone, the lower this number. Apple information that “Lower capacity may result in fewer hours of usage between charges.”
  4. Below that is evidence of the battery’s ‘Peak Performance Capacity.’ If your iPhone battery is running well, you will see a message that “Your battery is currently supporting normal peak performance.”
  5. However, if your iPhone has encountered an unexpected shutdown because the battery was inadequate to deliver peak power, Performance Management may have been used – and if that is the problem, you will see a note that: “This iPhone has experienced an unexpected shutdown because the battery was weak to deliver the required peak power. Performance control has been applied to help stop this from happening again.
  6. Next, to the earlier statement, you will see Disable… If you hit on the option, you can end the performance of your iPhone from being throttled, although you may encounter an unexpected shutdown next time the battery is under pressure.
  7. You may see an extra warning that “Your battery’s health is significantly diminished. An Apple Authorized Service Provider can replace the battery to recover capacity and full performance.”

It is likely that your battery may have a weak capacity but that the Performance Management has not been applied. This may indicate only that you have not been in a place where an unexpected shutdown could have taken place. But, if you were to play a graphically intensive game, while the battery was below 20 percent, the frame could be triggered.

 

If you see a note that your battery strength is degraded, you can proceed to use your phone, but you may experience decreased charge capacity and some small stability problems while your battery is on lower charge. Having your battery seen to by an approved service technician is the best way to move, which may occur in getting a new battery or having your modern one fixed if there are any problems.

 

Here are some pointers that your iPhone might need a new battery: dimmer backlight than usual; lower speaker volume; stuttering screen when scrolling; frame-rate reduction in some game apps; and longer app-launch times.

 

If AppleCare covers you, then you can have your battery replaced at no additional cost, assuming it currently only holds 80% or less of its original charge.

 

If you have an iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, iPhone SE, iPhone 7 or iPhone 7 Plus, you change for Apple’s battery replacement program, whereby the company will replace your battery for £25 during 2018. However, wait events are currently long, so we suggest that you wait until later in 2018 before getting your battery changed – but do not miss the deadline.

 

WHAT HAPPENS WHEN YOUR IPHONE’S PERFORMANCE IS THROTTLED?

 

When Apple’s software happens to save your iPhone battery, apps running on the device may take hard to open and run more gently (scrolling web pages may take more time, for instance). Your iPhone may also automatically dim itself and reduce its speaker volume. However, Apple said that its new battery updates should not hurt the performance of some key iPhone innovations like the ability to make cellular calls, use GPS, or buy things accepting Apple Pay.

 

WHAT ARE IPHONE MODELS IMPACTED?

 

Apple has announced that the battery software update it issued a year ago changes the iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, and iPhone SE. Apple also said that it implemented that battery tweak to the iPhone 7 and the iPhone 7 Plus into an iOS update in December. The organization said it plans to continue the upgrade to other products in the future, meaning newer models of the iPhone like the iPhone 8 and iPhone X may get related tweaks.

 

HOW CAN I CHECK MY IPHONE BATTERY’S PERFORMANCE?

 

New iOS updates Apple intends to release this year should give people more knowledge about their iPhone Battery Replacement. If you cannot stand the wait, you can download the Geekbench 4 iPhone performance-monitoring app from Primate Labs, which announced an investigation about the battery obstacles in December.

 

HOW CAN I UPGRADE MY IPHONE’S BATTERY?

 

The simplest way to get a new battery is to record an interview at your nearest Apple store’s Genius Bar. Depending on the time of the wait list and availability of replacement batteries, the method could take hours or days. If you instead mail your phone to Apple, require a roughly five-to-nine day wait. Contact us for iPhone Battery Replacement in Los Angeles area.

 

HOW CAN I IMPROVE MY IPHONE’S PERFORMANCE?

 

Avoid cold weather, if feasible, since that can change battery performance. Apple says that iPhones are created to perform best at 62° to 72° F (16° to 22° C). Avoid giving your iPhone out in the sun too, as temperatures over 95° F (35° C) can destroy the battery.

 

Source https://www.rocketfix.com/what-should-you-know-about-iphone-battery-replacement/

14 STRATEGIES TO SCHEDULE A PRODUCTIVE WORKDAY FOR BUSINESS OWNERS

September 4, 2018

There is one thing all very successful business people do to stay organized and concentrated throughout the day. They all follow a work routine (schedule).

When you have a lot of assignments on your to-do list, you may feel confused, and find it hard even to get started. But having a routine gives structure to your day and allows you to get more done in less time.

Stephen Covey mentioned in his book “The Seven Habits of Highly Effective People,” “The key isn’t to prioritize what is on your agenda but to plan your priorities.”

More than 40 % of the time at work is spent unproductively, according to a study by Atlassian, but following and having a routine and putting a few strategies in place to coordinate your day can change that figure dramatically.

Here are fourteen strategies for improving your schedule and enhancing your productivity.

1.EMBRACE TECHNOLOGY

Technology can be an advantage or a curse depending on how you prefer to use it. While social media is excellent for communicating with friends, it can also seriously destroy your productivity. But, by utilizing the same technology, you can get more satisfied by using time management tools that help you progress with your time management skills. Thanks to the tools, you can block unnecessary sites or make it easier to complete tasks that usually took longer to achieve.

For instance, if you are the easily confused kind, you can use the app Leechblock. This app is an add-on that stops you from spending your time by way of restricting your use of time-wasting websites. Using Leechblock, you can block yourself from reaching social media, email or your other websites when working on your computer.

2. SCHEDULE OUT EVERY DAY

It is harder to find out the optimal schedule for your work routine than you might think. What many people don’t realize is that each day is a regular balancing act between your energy level and different demands. There’re emails you have to send, meetings you have to attend, and hordes of other tasks that may adversely influence your overall day’s productivity.

Sometimes it gets rather sad. There are times when you have absolute freedom to set your hours. At other times, you find out yourself forced into a rigorous schedule. Also, while you сould obtain much in your early hours, other people you need to partner and communicate with to finish tasks might prefer to work at night.

There is no one perfect formula. It is all about what works best suits the individual. In fact, the most productive people that the world has ever known to use remarkably different scheduling techniques. The techniques each have used much depends on their personalities, their circumstances, the task at hand.

A great example is a politician Winston Churchill who broke up his day with dedicated regular whiskey, naps and worked late into the night.

If you are a parent with an 8 – 5 work, you need to form a solid routine that favors you. For instance, you might be likely to get more accomplished by scheduling out every hour of your day, and guaranteeing that everything has its place in the schedule.

3. FOCUS ON THREE BIG TASKS A DAY

It is simple to get caught up in the necessary day-to-day emergencies, but it is essential to remember your big tasks. One of the useful ways I do this is by concentrating on getting three big tasks done every day. Write these tasks at the top of your do-to-list and schedule your day around them. This helps me to avoid working on small tasks and concentrate on more needle-moving work.

Avoid distractions and do not let anyone interrupt you while you are working on these three things. According to Atlassian, employees spend over 2 hours every day recovering from distress.

4. EAT THE FROG FIRST

Tim Ferriss wrote in his book, “Being busy is most often used as a form for avoiding the few critically necessary but uncomfortable actions.”

We’ll do anything we can to avoid doing the thing we scare the most. But the tasks we dislike most are usually the most significant. Instead of bothering about that task all day, it is better to “eat the frog” first.

If you eat a frog first (do your worst task before anything else) then the remaining of your tasks will seem easy in contrast. You will be able to better concentrate on them because you will not be thinking about that dreaded task.

5. KEEP YOUR WORKING SPACE CLEAN

Do you have a habit of keeping your desk dirty? If you find yourself returning more mess than you remember leaving, then that could be preventing your ability to get work done. In my point of view, cleanliness equals productivity, and a dirty workspace equals unproductivity.

While you could give a lot of reasons, keeping piles of things does not mean you are organized in the classic sense. It could restrict your space to do the work, and you could get very little done. Or even possibly, none, at the end of the workday.

For example, for you to get enough time in your day, you may choose to have a clean start every morning. You can clean the room and make your bed before you leave. Having a clean place to return after a hard day at work will help keep you productive and concentrated throughout the day. It is similar to having a personal sanctuary that keeps renewing you better when you return from work.

6. SCHEDULE TIME IN BLOCKS

If you are jumping from one thing to another thing, it can feel like you are busy, but the truth is you are not getting much done. One of the ways to be more productive is to take one of your big tasks and schedule out a part of your day to concentrate on it.

Leadership mentor Michael Hyatt wrote on his blog, “Your mind can concentrate deeply for a limited amount of time. Dedicate it to your most critical thinking.”

Performance and productivity are at their top during continuous 90-minute intervals, according to a study from Florida State University, so schedule your time in 90-minute pieces. During that part of the time, do not work on any other task, and avoid all confusions. Let your team members be informed that you will be busy then, so you can concentrate without getting interrupted.

7. AVOID PROCRASTINATING

Sometimes, it is hard to kick procrastination to the curb. Even the most productive people may find out themselves fighting the menace off at times. Procrastination slows you down, destroying your productivity.

The point is, when you have a lot on your plate, you can manage to push something to the side. However, by pushing it to the side, it only means that some task will get lost in the mix. And, if you were running a project, it means that accidents will occur that will not be sorted out before the work is due.

To keep productive, you have to find out the ways of slaying that dragon of procrastination.

8. BATCH TASKS TOGETHER

Many employees demand to be good at multitasking, but that is a myth. Researchers at the University of Michigan found that productivity decreased by 40 % when people tried to do two or several things at once.

Instead of trying to finish a lot of tasks done at once, group your similar tasks and get those finished at the same time. For instance, that could mean making all of your phone calls during a chosen hour or organizing all your content at once.

Batching your work will let you to better concentrate on the task at hand and make you more productive during your time blocks.

  9. DON’T FORGET TO EAT

Have you ever tried to get concentrated when you are hungry? Haha, tell me about it. As entrepreneurs, we try to be working on so many things with limited time, and sometimes we forget to eat or drink. We do not even realize how thirsty or hungry we are until it is too late. Make sure you do not go hungry by having easy to prepare meals or ready-made meals. Another way is having healthy (or not so healthy) snacks in your office or close by so you can grab it when needed. I always have water around as well because I am the worst person when I am dehydrated.

10. DON’T EAT LUNCH AT YOUR DESK

Did you know that 62 % of Americans eat lunch at their desk? While I’m not American, I’m ashamed to admit that I most unquestionably fell into this category of people. Admittedly I was more productive by working and eating at the same time. Multitasking, right? Wrong.

Research has shown that the easy act of eating our lunch anywhere but at our desks leads to us being better able to manage workplace stress and also gives us high energy for the afternoon. Real estate company CBRE has even gone so far as to prevent desk lunches in their Toronto office.

11. TURN OFF FACEBOOK

Facebook among many other social media can be a huge time waster! Stay away from it at all costs. Put your phone on silent and get it out of your reach, close the tab, or whatever it takes. It may first lead to a simple update check, and then you may find out yourself on your phone every 15 minutes, and that destroys productivity! You need to stay concentrated and not get interrupted every few minutes – it is as simple as that. This also refers to any other distractions such as your emails, cell phone, etc.

12. TAKE BREAKS

No one is very productive 24/7. It is essential to take breaks throughout the day to give your brain a rest. That way, you can come back ready and refreshed to get more accomplished.

13. PARK ON A DOWNHILL SLOPE

There’s an excellent opportunity that when you have sat down to start or even proceed work on a project, you have felt confused, not knowing what to do first. Sometimes, it is just hard to get started.

Even writers such as Ernest Hemingway aren’t free to this issue. To flow in the morning and find motivation, Hemingway tried to end his writing sessions mid-sentence. It helped for a smooth start the next day because he could quickly finish the sentence and keep on going.

Hemingway’s method is the writing equivalent of parking on a downhill slope. It tricks our sometimes lazy brain into starting because it is starting from a simple base.

14. HAVE AN ACCOUNTABILITY PARTNER

I currently do not do this in the usual way, but because I work with two assistants, it helps me to stay on task and be as productive as them. If you do not work with someone, you can still have an accountability partner. The reason why this works is that when we commit, we do not want others to recognize we failed at it. So I advise finding someone where you value their judgment of you and ask them to hold you accountable. You might even desire to share your task list with them every day, so they know what you are up to and what you have achieved.

If you cannot find anyone close to you to hold you accountable, you can try to use Facebook groups to find an online accountability partner – where you would hold each other accountable so that it will be mutually helpful.

CONCLUSION

Ferris wrote in his book “In The 4-Hour Workweek”, “Alternating periods of activity and rest is necessary to survive, let alone thrive.  Interest, capacity, and mental strength all wax and wane. Plan accordingly.”

How do you maintain your productivity throughout the day? What are your best strategies to keep your day more productive?

Source http://www.webzool.com