The objective of every business is to sell more. In the competitive business environment, many small and large business owners are continually facing a common dilemma – to improve their business sales. Their usual step to this is to spend more for AdWords, or they’re spending more time performing SEO, in their attempt to increase website traffic for their business.
However, there is a new and perfect sales strategy which will allow you to increase your business sales. So then, a well-placed explainer video might be worth considering if increasing conversions and sales is on your to-do list.
Here are 10 ways how explainer videos can increase your sales:
1. ENGAGES THE VIEWER
There is a philosophy that the audience should be involved in the sales process. Engagement measures the extent to which a viewer has a meaningful brand experience. An explainer video engages the client immediately. Studies show if a customer isn’t interested within eight seconds, they’ll navigate away from the page. While customers may be disinterested in a great deal of dull text, animated explainer videos captivate customers.
2. EASY TO UNDERSTAND
Text can be interpreted in many ways which means that your audience may miss your main selling points. However, you tell a story there’s no confusion because videos tend to create less clutter than straight copy and stagnant photos. An explainer video will take the guesswork out of explaining what is you are offering.
3. EXPLAINER VIDEOS ARE THE NEW USER MANUALS
Text can easily be misread and misunderstood. But an explainer video only can replace your boring text manual and a talkative salesperson.
Explainer video provides its audience with a clear and meaningful idea of your business and website. It is equivalent of a face-to-face business demonstration. In a simple sentence, we can tell ‘Explainer videos are your next sales team.’
4. MAKE YOUR SALES PITCH MEMORABLE
Explainer videos can be used for sales inducting, presentations and training staff, or even as components for educational slideshows, to live up all the information you are conveying to potential customers or imparting to your pupils and students.
Imagine, when a dreaded PowerPoint comes out in a sales meet (Death by PowerPoint) if a 60-second explainer video that gets your message over in a fun and engaging way. It will leave your prospects wanting more and understand what your product or service is all about. So you do not only get the online benefits but also maximize usage by using in sales meetings.
5. GENERATES HIGH TRAFFIC
Explainer videos engage your viewers and urge them to remain on your website for a longer. Explainer video helps minimize visitors’ confusion and answers questions they have about your company. Also, explainer video has the power to keep your web traffic on your site for longer and reduce bounce rates (i.e., the rate at which users move away from your site).
Once viewers finish watching the video, they’re more likely to take the next step. This is why it is essential that your explainer videos offer up what the next step is, such as buying from you, registering for your e-newsletter, or picking up the phone to give you a call.
6. UP THE INTEREST LEVEL IN YOUR SERVICE OR PRODUCT
Explainer videos tell your viewer, why you love selling the service or products, what is your passion or your drive for selling the product. Also, explainer video tells them why people want or need your item or service to up their interest level.
All else, explainer videos are perfect for creating interest and being shared. They’re evergreen and go on and on being viewed and converting leads into sales consistently.
7. EXPLAINER VIDEOS ARE SHAREABLE
The great thing about explainer videos is that because they’re often entertaining and engaging people share them too. This means that people start spreading your content via a platform such as Facebook, Twitter, and YouTube. When a viewer shares your explainer video, it increases your chances of making another sale.
8. RELATES TO YOUR CUSTOMER
Explainer videos answer the viewers main query “Why Should I buy this?“ with a relatable storyline. Displaying your product/service benefits with a real-life situation or a story in a video can be powerful. Because when consumers can relate to the service or product being offered, they can see a real need or want for buying it.
9. IT IS AN ELEVATOR PITCH
An elevator pitch is a short, 35-60 second introduction to your company that focuses on the value you offer to the viewer. According to a research, if you simulate the auditory and visual senses, you increase your viewers understanding of your pitch by 75%.
You can use your pitch to accomplish three critical tasks such as Raising Money, Building Trust, Acquiring Customers. However, many sales interactions occur in the virtual environment, so making your elevator pitch a video is a key to standing out from the crowd, sharing more information in a shorter period, and snagging those critical initial customers.
10. Adds Personality to your Business
The old phrase that ‘People Buy from People’ is still correct. Customers will buy from the company that they like more. Using an explainer video allows customers to see not only products but also personalities.
In online businesses, mainly, demand because of the lack of a face behind the website can put people off. An explainer video can reflect your personality and make web visitors feel they have not come to a virtual equivalent of an empty shop.